Still not too late to buy your own designer Christmas Card from Ex Nihilo. Join the large number of clients using custom designed cards to share Christmas wishes with clients, whilst highlighting their professional services and products. The custom of sending Christmas cards is over a hundred years old and has become a must do for the more conscientious and customer focused commercial enterprises. Ex Nihilo can ensure your Christmas card uses themes and images that either promote your business or focus on the festive period. Get in touch with us to see how we can help you choose the right card for your business.
The Christmas card above was designed by Ex Nihilo for a London based church. We can customize cards and ensure that any logos and other essential marketing messages are included within final designs.
Here is a history of Christmas cards to get you in the festive mood:
The first Christmas card was created and sent in 1843. A man named John Calcott Horsley printed the first Christmas card for Sir Henry Cole, the friend who had given him the idea.
Sir Henry had the idea of Christmas Cards with his friend John Horsley, who was an artist. They designed the first card and sold them for 1 shilling each. (That is only 5p or 8 cents today(!), but in those days it was worth much much more.) The card had three panels. The outer two panels showed people caring for the poor and in the center panel was a family having a large Christmas dinner! Some people didn't like the card because it showed a child being given a glass of wine! About 1000 (or it might have been less!) were printed and sold. They are now very rare and cost thousands of Pounds or Dollars to buy now!
As printing methods improved, Christmas cards became much more popular and were produced in large numbers from about 1860. In 1870 the cost of sending a post card, and also Christmas cards, dropped to half a penny. This meant even more people were able to send cards.
An engraved card by the artist William Egley, who illustrated some of Charles Dickens's books, is on display in the British Museum. By the early 1900s, the custom had spread over Europe and had become especially popular in Germany.
The first cards usually had pictures of the Nativity scene on them. In late Victorian times, robins (an English bird) and snow-scenes became popular. In those times the postmen were nicknamed 'Robin Postmen' because of the red uniforms they wore. Snow-scenes were popular because they reminded people of the very bad winter that happened in the UK in 1836.
Christmas Cards appeared in the United States of America in the late 1840s, but were very expensive and most people couldn't afford them. It 1875, Louis Prang, a printer who was originally from German but who had also worked on early cards in the UK, started mass producing cards so more people could afford to buy them. Mr Prang's first cards featured flowers, plants, and children. In 1915, John C. Hall and two of his brothers created Hallmark Cards, who are still one of the biggest card makers today!
In the 1910s and 1920s, home made cards became popular. They were often unusual shapes and had things such as foil and ribbon on them. These were usually too delicate to send through the post and were given by hand.
Nowadays, cards have all sorts of pictures on them: jokes, winter pictures, Santa Claus or romantic scenes of life in past times. Charities often sell their own Christmas Cards as a way raising money at Christmas.
Charities also make money from seals or stickers used to seal the card envelopes. This custom started in Denmark in the early 1900s by a postal worker who thought it would be a good way for charities to raise money, as well as making the cards more decorative. It was a great success: over four million were sold in the first year! Soon Sweden and Norway adopted the custom and then it spread all over Europe and to America.
Source: (click here)
Wilson Chowdhry Director of Ex Nihilo explains benefits of branding, merchandising and SEO at Sofia Hub's 'New Business' seminar
Director of Ex Nihilo Wilson Chowdhry presented the value of effective marketing strategies to new businesses in the London Borough of Redbridge on Tuesday 18th November 2014.
The event was organised by Sofia Hubs an entity created to support local new enterprises in Redbridge and was held at St John's Church, Seven Kings.
Wilson Chowdhry who has been a Director of A.A. Security for over 20 years, described how he started his business with a Student loan, whilst a full time student in 1994. The inspiration for his company was a BBC News story, describing a shortage of security officers for the London Dockland Development Programme. In the early years Wilson tapped into a dedicated workforce through the friends he made at University.
Wilson believes that branding and SEO were crucial to the development of his company and he has since gone on to initiate a further six companies. Desiring to share his skills developed as a business man for a period of longevity, he has established a new creative solutions company. Partnering with London School of Arts graduate Kash Channa, they have formed Ex Nihilo a company whose very name means "Out of nothing," illustrating the manner in which they can precipitate affective messaging for any company with little or no input.
Wilson Chowdhry said;
"Building a company from scratch is one of the most arduous tasks. Few companies survive beyond three years, much due to a lack of inspiration and creative skills. Marketing and branding are essential tools for growth, but few really understand how to enact a workable promotion of their business. We are here to bridge the gap."
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